Retail / Footwear
Shoobeedoo
“Is ₹1 crore even possible?” It was — by the end of Eid.
The challenge
Shoobeedoo closed 2025 at around ₹50–60 lakh and wanted ₹1 crore. They came to us with one question: is that actually possible, or are we dreaming? We said it depends entirely on whether the market is there — and that we would not answer until we had checked.
What we did
- Ran the R&D first to confirm the demand existed before promising anything
- Built a strategy across performance marketing and organic together
- Aimed the campaign at the Eid buying window where intent peaks
- Kept creative and targeting tuned to footfall, not just online reach
The results
The ₹1 crore target was hit by the end of Eid. The clearest proof was not the number itself but what happened on the final day: enquiries and walk-ins outran what the stores could physically handle, and they estimate ₹5–6 lakh of sales were simply lost because there was no way to serve everyone.
From the campaign
“We lost sales on the last day of Eid because we could not handle the crowd.”Shoobeedoo, Kannur
Ambitious targets are not the risk — unvalidated ones are. Check whether the market is there first, then build the campaign that goes and takes it.